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Praise and Scorn

I highly recommend this book

“As a mentor and now consultant to my company, I have seen first hand how Michael Masterson can grow a business.

“Reading Ready, Fire, Aim was like a flashback to all the advice Michael has given me over the years. I know that advice is the only reason my company survived the initial startup and now has annual sales over $10 million. Now all that knowledge, experience and advice is put together in Michael's latest book. I highly recommend this book to anyone starting their own business, or for that matter, anyone who owns a business of any size.


- Brian Sodi
Delray Beach, Florida

Ready, Fire, Aim: A Power-Packed Book

“Michael has written a power-packed book which will surely ignite both the aspiring entrepreneurs along with the seasoned entrepreneurs. I have been a serial entrepreneur since high school and have learned a lot along the way and this book will now be part of my recommended required reading. To sum it up, Ready, Fire, Aim is an energy-filled book which shares some proven and effective strategies on how to be a successful entrepreneur. This book is an authentic, to-the-point guide that will surely be a helpful tool for all entrepreneurs, everywhere!”

- Adam Toren

Ready, Fire, Aim is a Three-Step that Entrepreneurs Should Follow

“In Ready, Fire, Aim Michael Masterson gives a three-step process that entrepreneurs should follow in order to have a successful business. Unfortunately, most do not. I've seen this first hand in my own consulting business. Entrepreneurs tend to put their values and their money on all the wrong things --- and this leads to certain failure.

“Here are the steps according to Masterson:

“Step one: Get the product ready enough to sell, but don't worry about perfecting it. Step two: Sell it. Step three: If it sells, make it better. While this all sounds fairly easy, it's not.

"Selling can be terrifying," Masterson says. "It can be tough, gritty, unglamorous work. But when you make that first big sale, you realize it's also exhilarating. And like it or not, you probably won't become a successful entrepreneur until you can sell your product or service in your sleep.

“When your business is new, you should begin to build a base of customers or clients --- that means you have to sell. Online, that would mean you have to have a powerful sales message on your Web site and in all of your online advertising.

“The author writes in an engaging style. This material should help those starting their own business and even those already in business.”

- Susanna K. Hutcheson
Executive Creative Director of Power Communications LLC

Ready, Fire, Aim is not only Michael Masterson's best book, it is his opus.

"No, you've wasting my time...your ideas sound like everyone else. But, what would you say if I were holding a gun to your head and you knew -- you absolutely knew, for certain -- I would pull the trigger. The only way to stop me was to come up with a better idea. How would you sell this product if your life literally depended on it, in this very moment -- right now!"

“I can't remember if he was actually shouting. I only remember the intensity of his glare. He was deadly, unblinkingly, serious. And though I knew the "gun" was only metaphoric, I also knew he meant it. Business is a life-or-death struggle, as anyone who made their own fortune will tell you.

“That's the first piece of advice I can remember getting from Michael Masterson. We were sitting in the lobby of the Sheraton Hotel, on Canal Street, in New Orleans in 1998. He opened my eyes to what was possible if you were willing to break through the world of vapid business "strategy." In the five years that followed, while I was still in my 20s, I built one of the largest and most profitable businesses in my field -- from scratch. Today the business, which I still run, is worth more than $100 million; it is a leading global brand, with more than a quarter million customers in over 120 countries. With coaching from Michael, I was able to launch and then grow my business without using a single penny of my own capital. And, we've never had a quarter in the red.

“The nuts and bolts of how we did it -- and how dozens of other entrepreneurs have done it -- are in the pages of Ready, Fire, Aim: Zero to $100 Million in No Time Flat. This is not only Michael Masterson's best book, it is his opus. Reading this book brought back all of the lessons Michael taught me through countless meetings and in thousands of emails. This book deserves to become the best selling guide to personal entrepreneurship of all time. The step-by-step advice in these pages will make any other book about how to start and grow a real business seem like worthless, empty platitudes. This isn't another "feel good" book. These are the iron laws of business success, as I know from experience. They're not what you learned in college, either -- almost the opposite in fact. If you own your own business, if you're a profit center manager or if you dream of launching your own business, you can't live without this book. You just don't know it yet.”

- Porter Stansberry
Baltimore Maryland

RFA should be ‘must-reading’ at every company everywhere.”

“Michael Masterson is a personal hero of mine.  Not only is he one of the greatest copywriters ever to grace the direct response stage … not only is he a master entrepreneur who has repeatedly created businesses that lined his pockets with tens, even hundreds of millions of dollars … he is also the single savviest manager I know.

“His genius is in his renegade approach.  He repeatedly builds world-class businesses and creates quantum growth by ignoring business orthodoxy and innovating new rules that fully engage each employee’s full potential.

“Ready, Fire, Aim: Zero to $100 Million in No Time Flat should be ‘must-reading’ at every business school and at every company everywhere.    

“My advice:  Read it before your competitors do!”

- Clayton Makepeace 
The Total Package

What Michael says is REAL, and it works!

"I want to tell Michael I enjoy reading his articles in ETR because of his straightforward approach and no-nonsense advice on how to attain REAL WEALTH. What he says is REAL, and it works."

- Keith Mott
Westport, CT

You have motivated me to keep trying

"I want to let you know how much I enjoy your newsletter, because you keep me well informed on what’s going on in the marketplace. I am currently trying to create a business, and my biggest difficulty is in how to sell.

I have never really taken the time to write to anyone, but your work calls for it. You have motivated me to keep trying and keep pursuing what I want.

Thanks for the health advice and the vocab. These are truly great.
Many blessings to you and your staff and to all those wonderful people that contribut

- Valerie Villalobos
Mayaguez, Puerto Rico

Your book knocked my socks off!

"Your book Confessions of a Self-Made Millionaire arrived the other day and knocked my socks off! Especially the chapter on the crack addict and having a physical need to succeed. It was a powerful influence on me as I made plans for my future with a completely different view. If I can ever be of service to you, Michael, please let me know".

- Teresa Bolen
Kizu, Japan

It is like finding gold in every issue

"I don’t remember how I came across ETR. Even though most of the information and offers are not relevant to me, I still find ETR useful and valuable. It is like finding gold in every issue to better and improve my life in some way. I just have to find what is relevant to me. Thank you ETR team for your excellent work".

- Dipak Ratna
Kathmandu, Nepal

You have motivated me to keep trying

"I've been reading your newsletter, I believe, from the beginning. I partially agree w/your politics, but disagree on some. I do enjoy the health and investment advice. It's very thought provoking. But, I've considered unsubscribing many times because of your flippant comments about making money and starting a business. A couple of paraphrased examples: if you want to build a seven figure net wealth you need to make at least $150,000. If you're only making $50,000 you need to increase your income by $100,000. Another way to seven figures is start a business. Ah, if it were that easy, everyone would do it. Just double your income. Brilliant. I wish I had thought of that. Most people work at jobs that will not double or triple your income no matter how good you are."

- JS

Michael Masterson’s reply:

If JS had really been reading ETR since the beginning he would know that, although I am sometimes flippant, I am very serious about what it takes to start and create a successful small business. This is something I know as much about as anybody on the planet. And if JS has really been reading ETR all this time he would have read miles of material on how to generate more income...but it all involves working more and working smarter...and most of it does indeed mean that you have to create a second income by consulting or starting a business.

Hats off Mr. Masterson!

"Everyone always says follow what you love, but sometimes, if you are looking to make money at it, you have to redefine ‘what you love’ along the way.

Three years ago, I left my job in New York City to start my own company. Armed with Early to Rise information on starting your own consulting business, I thought I would take my sales experience selling children’s TV to Asia, and do a reverse business by bringing Japanese animation to the U.S. market (which was booming at the time).

Thanks to lots of good friends in the industry, I was quickly able to land my first series to sell back to Asia. But the most I could make selling one show, based on my 10 percent commission, was about $10,000 per year. I thought, ‘If I can just build the number of series I represent to 10 by the end of the year, I’ll be all set.’

As luck would have it, an old boss landed at one of the top animation production companies. I offered to handle the smaller Asian countries for her on a sublicense basis at 10 percent, and she gladly accepted. All of a sudden, I had 30 series to sell!

She left the company a year later, and I was doing so well the animation company gave me ALL of Asia to sell - and now I’m able to make six figures working from home.

I want to thank Michael and ETR for helping me make the mental leap to running my own business from home. I know I could use some of your other ideas for expanding businesses, but right now I am enjoying the small size of my business and the freedom it gives me to spend time with my 10-year-old son and be a stay-at-home mom (of sorts). It is a win-win.

Hats off to Mr. Masterson yet again!

- Kerry Novick
Mamaroneck, NY

ETR has certainly made a difference in how I look at life

"I hope soon to be in a position to be able to be generous to my friends and family.
Although I have not had much financial success, I have been able to make small investments here and there. One such investment has the potential of a substantial return - enough that I need not be concerned about working again. The genesis of this investment is specifically to help people who, like myself, are in financial straits and need a helping hand. If it does come to pass, hallelujah. If not, then life simply continues.

No, I haven’t ’spent’ the money yet, but I have given it considerable thought. First, I would pay back those personal loans from family members from whom I’ve borrowed over the past number of years. Next, I want to give back to them. Maybe to move to a better home, pay off their mortgage, or just give them money because I would be in a position to do so.

I also would like to be generous to some of my friends who, although none ever helped me financially, did support me spiritually and emotionally in my all too frequent times of need.
It’s been said that if you loan money to someone who needs it, they will come to resent you. I have no intention of loaning any money to any of my friends or family, but rather to give them some. With my friends, anywhere from $1,000 to $10,000. With my family, I hope to be able to help my son and first-time-pregnant daughter-in-law move into a bigger house, as well as to set up something for my first grandchild. I hope to be able to do something similar for the other members of my family, and I also wish to help one longtime family friend who was hit hard by Hurricane Katrina.

With the right advice (I receive information from ETR as well as other Agora publications), I feel that all of this will be possible, and still have more than enough remaining for me finally to have the time/freedom to do what I really wish.

Thank you, Michael, for ETR. It has certainly made a difference in how I look at life".

- ER
New York City

It has the capability to really make a difference

"I recently read and enjoyed your book Automatic Wealth for Grads ... and Anyone Else Just Starting Out.. I have taught at the college level full- and part-time during the past 25 years, and know it has the capability to really make a difference in many young people's lives".

- Timothy McCabe
Ithaca , NY

When Michael Masterson published his book for grads ... I just had to buy it for my daughter.

"My daughter read Automatic Wealth: The Six Steps to Financial Independence and loved it! (Even though she said Mr. Masterson sounded too arrogant. I told her he was only giving out advice that worked for him to build his own wealth.)

So ... when Michael Masterson published Automatic Wealth for Grads…and Anyone Else Just Starting Out, I just had to buy it for my daughter. I gave it to her for her 19th birthday, a couple of days ago, and she told me last night that she was getting more out of this book than the first one.

I have to admit that I snuck a peek at her book before I gave it to her. I thought it had more detailed information than the original version. Masterson breaks down his information in easy-to-follow steps and descriptions. Now I will have to buy it for my own library!".

Girard Frank Bolton, III

Mobile, AL

The Pledge  
Ready Fire Aim  
Automatic Wealth  
Automatic Wealth for Grads  
Seven Years to Seven Figures  
Power and Persuasion  
Confessions of a Self-Made Multimillionaire  

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